Farm to Fork: Indigenous Chicken Value Chain Modelling Using System Dynamics Approach

Farm to fork strategy, advocated by the European Commission, aims for a ‘fair, healthy, and environmentally healthy food system. It requires renewed mindset an in-depth analysis of intricate agricultural-based value- chain that forms Indigenous chicken micro-farming, focus this study, example, is highly potential candidate Fork strategy but deep its disintegrated value achieve strategy. farming provides opportunities poor marginal people steady income while at same time being more friendly source food. These have motivated study analyse indigenous micro-farming in Malaysia, with objectives evaluate present status farm develop initial integrated model farms. This uses qualitative system dynamics data collection development objectives. The proposed simulated understand interaction behaviour among sub-systems. findings lead two outcomes study- first typical chain, second farming. are imperative future research enhance further be able realise farm-to-fork contribute sustainable goals.